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What Is Your Website For? Is It Working for Your Football Club?

There are questions that you should ask yourself before building a website for your football club. Why do you need a presence on the internet? Do you want to keep in touch with your fans, prospective fans and the rest of the football loving community? Is your website intended to sell merchandise? Is it for all those activities mentioned or are you building a website for the sole reason of having a presence in cyber space? The answer to these questions informs the path you will take.

I have looked at many websites belonging to football clubs, regrettably having a presence in cyber space for the sake of it seems to be the main reason most them have websites unbeknownst to themselves. What is clear on most of these sites is the lack of thought. ข่าวบอล You can not pin point what the club is trying to achieve with their website. A football club website should have interesting information changing often. If you can not change your information often, get your fans to help. Make your website a social media kind of site, where fans can add their pictures, videos and articles. This helps a website constantly change and thereby attract new and old people.

This brings me to one football club website that I visit once in a while. The people running this website do not seem to have the slightest idea why the website is there. The information on the site does not change often enough. Some pages on this website are incomplete. This website often posts information about the club it represents far later than sports news sites. One wonders why, because the club they represent is the source of that information. There is nothing on the site to bring back fans often. It came as a surprise to me when I saw important and critical information on this website. This information was about a fan registration drive. This is critical information for the club that should be in a media that is visible to many people. This website is beyond doubt not the kind of media to achieve this. This website having stale and un-inspiring information means that it definitely has few visitors. This means that if you put up critical information, chances are that people will see it late if at all. This is not in the least working for this club.

This club should therefore revamp their website. They should critically think of how they can make their website exert a pull on new and return visitors. This club should ensure that this website has a high degree of stickiness and it should also future highly within search engines. When this happens they should then load critical information like fan drives on it. When a website is popular this information will easily be picked up by fans and they will ‘Napsterize’ this critical information for the club for free. This information will reach the target people easily. The club will win.

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